About TrendCrafter Media
Our Vision
Vision advertace drives visible impact on client progress in an ever-changing environment.
We don’t just want to manage campaigns. We embrace a growth mindset and aim to create visible and continuous impact for our clients in a constantly evolving marketing landscape.
Our goal is to help strong brands achieve their dreams. We embody the ambition of being industry leaders and take a pioneering role in the performance marketing agency market.
Our Mission
Mission Performance through data-driven creativity.
Advertace combines creativity in the form of content and marketing psychology with data-driven performance marketing to give people access to great products through online advertising.
We believe that people seek authenticity and trust in their shopping experience and expect an individual experience that is as close as possible to the brand, product, and community. To meet this need, advertace employs a holistic paid advertising approach, a deep understanding of target audiences, and data-driven actions.
Why Us?
Why We encourage people to explore new paths to reach their full potential.
We believe that there is a lot of untapped potential in the performance cosmos. Our mission is to support and challenge people with a growth mindset so they can fully realize their own and others’ potential.
We aim to encourage entrepreneurs and brands to test new platforms, try new methods, or apply new strategies to maximize their growth potential. We want to encourage our employees to develop and enhance their talents through new ways and to expand their skills every day.
Our Advantages
Social Media Expert as Direct Contact
Personal contact for individual and efficient support.
Interdisciplinary Online Marketing Team
Diverse expertise from a team of specialists in various disciplines.
Fair and Transparent Billing
Clear and understandable pricing without hidden costs.
High-Quality Traffic & Target Audiences
Targeted approach to attract relevant and valuable users.
Regular Web Analysis to Optimize Traffic
Continuous monitoring and improvement of website performance.
No Risk Due to Monthly Cancellation Notice
Flexibility and security with short contract terms.
Performance-Based Compensation Models for Online Shops
Payment only for proven success, ensuring transparency and trust.
Experience in Content Distribution and Community Management
Extensive expertise in content dissemination and online community management.
Objective and Individual Advice on Channel Utilization
Tailored strategies for using various social media platforms.
Support on All Major Networks
Assistance and management across 2 significant social media platforms.
Comprehensive Support and Advice on All Marketing Channels
Holistic strategies that encompass 2 relevant marketing channels.
Synergy Effects with Other Marketing Channels
Optimal integration and utilization of the advantages of various marketing measures.
FAQ
Social media ads (or social ads) are advertisements on social media platforms. These networks include Facebook, Instagram, TikTok, Snapchat, and Pinterest, among others. It’s important to understand that this refers to paid advertising, not organic content on these platforms.
Through social media advertising, you can reach new target audiences and create demand for your product by showcasing it in advertisements. This distinguishes social media ads as a push marketing channel, unlike Google Ads, which is a pull marketing channel. While users on Google are already actively searching for a product and you simply capture this demand with an ad, social media ads work to generate interest in a product anew. Due to detailed targeting options (including retargeting) and creative flexibility in ad design, social ads have minimal waste coverage, cover the entire funnel, and offer significant potential for increasing revenue.
You can best answer this question for yourself, but here are some helpful guiding questions to assist you: Do you have employees in your company with expertise in social media ads? Know-how in organic social media marketing is not sufficient here. Social ads encompass both a creative and a technical side, both of which are crucial for success. Do you have team members who excel at creating creative, authentic, and native social media content for advertisements? Do you have expertise in dynamic video editing and storytelling? Are there data experts in your company who know how to correctly evaluate ad performance? Do you have a setup for strategic testing to derive insights from your data and continuously optimize your ads? Social media ads may seem simple at first glance, but successfully deploying them is very complex. Without adequate know-how, social media advertising can become very expensive.
If you do not have this expertise in-house, you should consider a social ads agency if you want to conduct performance marketing through social media advertising. Be sure to choose a marketing agency with a lot of experience and good reviews to ensure your budget for the agency pays off.
A good social media advertising agency drives revenue growth with a positive ROI. This means that the investment in social media ads and the agency yields profitable growth.
A good social ads agency thinks holistically – it does not only focus on the advertising channel it manages but also creates a comprehensive marketing strategy for the overall growth of your company. Ideally, it can manage multiple advertising channels simultaneously to ensure everything works in harmony and the channels benefit from each other. A good social media agency is creative, capable of producing content, understands the platforms and their trends, is technically strong, and works data-driven and strategically. To combine these various qualities, a good social ads agency consists of an interdisciplinary team with experts in every area.
As a social media agency, we specialize in B2C (Business-to-Consumer). We offer performance marketing for e-commerce, lead generation, and SaaS.
This includes services like Facebook Ads, Instagram Ads, user-generated content (UGC), and ad creative.
This question cannot be answered flatly because we work with a performance variable tied to pre-defined KPIs and a fixed amount that covers our fixed costs. Additionally, the price also depends on the scope of services (performance marketing service, ad creative service, UGC service) you book with us.
Therefore, our monthly price varies from customer to customer and month to month. In an initial consultation, we can give you a rough estimate of the costs that might arise in your individual case. It’s best to fill out the contact form directly.
Social media advertising is part of performance marketing. In performance marketing, you should not just set a specific ad budget but instead define target KPIs (key performance indicators) to be achieved. This could be the customer acquisition cost (CAC), a value you are willing to pay per new customer, or a specific marketing efficiency ratio (MER), indicating the marketing efficiency you need to be profitable. As long as you achieve these KPIs, you can increase the budget; if you do not, you should decrease your budget.
Since iOS 14.5, the long-used ROAS has lost its significance. No social ads agency should tell you otherwise! Due to Apple’s update, attribution in the Ads Manager has become extremely inaccurate.
We therefore define KPIs together with our clients that directly impact business success – for example, customer acquisition cost (CAC) or marketing efficiency ratio (MER).